About Us

At Black Magick Shoppe, we blend gothic aesthetics, witchy wisdom, and alternative culture into a carefully curated collection of scent and story. Rooted in the experience of being a Black millennial alternative witch, this space is for those who find beauty in the shadows and power in personal ritual.

We believe scent is a spell. Our handmade solid colognes and perfume oil rollers are inspired by Tarot — each one crafted to embody the energy, archetype, and emotion of a specific card. Whether you’re drawn to the intuitive depth of The Empress or the fiery strong leadership  of The Emperor, there’s a fragrance here that aligns with your journey.

But the magic doesn’t stop at scent. We also offer a handpicked selection of horror and mystery novels, along with witchy reads on herbs, spells, astrology, and tarot. These aren’t just books — they’re sacred tools for self-discovery, shadow work, and soul-deep transformation.

Black Magick Shoppe is a haven for the strange and sacred. Whether you're building your altar, your bookshelf, or your personal scent library, we’re here to honor your path and celebrate your magic.

As we expand into alternative apparel, the mission stays the same: to help you wear your truth. Every piece is designed to reflect the emo heart, the gothic soul, and the witchy spirit that lives in all of us who dare to be different.

Welcome to the Shoppe. Your magick looks good here! 

 

Apryl, Founder Black Magick Shoppe