About Us

At Black Magick Shoppe, we embody the spirit of the gothic and witchy lifestyle, blending the mystic with the modern, and proudly rooted in the experience of being a Black mother navigating the alternative scene. Our journey began with a deep passion for all things occult and the desire to create a space where magic, creativity, and empowerment converge.

 

As a mother, I’ve always believed in showing my children that being different is powerful. Growing up in the emo and goth subcultures, I’ve been inspired by the darker aesthetics and spiritual practices that resonate with those who walk a less conventional path. This is not just a business for me—it’s an extension of my identity. From crafting handmade oils charged with intention to curating a unique collection of books that delve into witchcraft, self-discovery, and the gothic lifestyle, each piece we offer is infused with meaning.

 

Our mission is to provide a sanctuary for those who find beauty in the shadows and strength in their individuality. Whether you’re looking for ritual tools, guidance through literature, or clothing that expresses your inner darkness, we’re here to support you on your journey.

 

As I expand into creating an apparel line, the goal is to make fashion a form of personal magic—apparel that speaks to the emo heart, the gothic soul, and the witchy spirit. Every design reflects not only a style but a statement: that being unapologetically yourself is the most powerful magic of all.

 

Welcome to our world, where we celebrate the beauty of being different, the magic in the mundane, and the strength in being a Black mother raising children to understand that embracing who they are will always be their greatest power.

 

Thanks for coming along for the ride!

 

Apryl, Founder Black Magick Shoppe